Challenge:
To create an logo for a production company with an emphasis on the company’s unique selling feature: script writing.

Strategy:
Courier, although at first glance seems cliche for writing, is very appropriate in the sense that script writing programs often use this as their primary font. So, to marry these two thoughts, I raised the baseline of one of the characters to pay homage to an odd glitch often encountered when working with old manual typewriters.

Solution:
This client was satisfied with the final solution. It now appears on the stationery package and will be applied to further brand identity.