Challenge:
To create videos which would accompany a television series proposal I was pitching.

Strategy:
The premise of the series was to chase the wind around the world. The lead would participate in Racing Regattas and accompanying events. The target audience is both novice sailors and water enthusiasts. The concept was to deconstruct the preconceived notion that sailing is only for blue bloods. I used myself as a model representative. There is a notable lack of sailing coverage and support for the sport in North America, so that makes this show unique. My role was Producer and Creator. The first video was edited by another crew member.

Solution:
These videos were produced as part of a selling package for a television series entitled “Wind Chaser.” This was a successful pitch in terms of achieving air time and producing experience.