“Karate Dog” Backlight Sign 2001

Challenge:
To create a brand strategy for the hero company.

Strategy:
My established corporate identity would appear throughout the interior and exterior of the Cage Biotech building.

Therefore, the logo had to be established quickly so the project could be briefed out to external printers. The artwork was applied to plexi glass signs in the interior of the building. The exterior of the building was a roof top set complete with a large backlit sign that needed to be built. Also, packaging needed to be designed by another co-worker for the Props Department.
Solution:
The final logo was designed as part of a brand strategy and this image portrays the 20 foot wide backlit sign which was mounted on a roof top set for the children’s feature film “Karate Dog.”