To create a brand identity for Lana Lang’s mock corporation, Isis Foundation.
How do you create a solution for a non-existent company which served as a front and had no real mission or purpose? There were no boundaries or directions, so a feminine and elegant solution was created. The hit of hot pink which appeared throughout the standing set was repeated. This strategy followed through in a corporate package.
The logo was well received and was implement throughout the entire set, including back lit signs, desktop screen savers and stationery on the hit t.v. series “Smallville” Season VII.