Challenge:
To create an station ID and lower third for a mock television station.

Strategy:
First a station name was chosen and the type of content broadcast. “Rio TV” puts a new twist into an old genre. Country is being revitalized and the spirit of the genre was emphasized. Rio should appeal to a more sophisticated audience and would host shows such as “Carnival” and “Deadwood.” The project was completed at Vancouver Film School in the Digital Design Course – 2010/2011. The software used include Illustrator, Cinema 4D and After Effects.

Solution:
Live the New West on “Rio TV”