Challenge:
To re-energize the existing identity for Red Ruby Hair Salon.

Strategy:
The client and contents (hero furniture pieces) of the salon are strongly influenced by Asian art-
work, so that became the inspiration. Hits of red and black were used. A blank hero wall needed
to be addressed and it offered the perfect arena to present the large dragon. The back wall was painted red. A sheet of clear plexi with frost-
ed vinyl graphics was dressed over it offering some dimensionality to the final piece.

Solution:
The final results have been applied to both stationery and signage.