Challenge:
To create an iPhone Application for a pre-existing company as part of an Interactive assignment.

Strategy:
A supplier catering to outdoor enthusiasts, Mountain Equipment Co-op (MEC) offers an abundance of products to their customers. There-
fore, streamlining the user experience is a necessary requirement. The wireframes were created in Visio and focused on taking the user from product pick to purchase in the least amount of steps possible. The mock-ups were created in Photoshop. As an extension of MEC’s branding,
existing elements such as the colour palette of fresh greens and pristine white were utilized. This also acts as a visual reinforcement to their “green” environmental support.

Solution:
The final solution is clean and crisp. Information is simplified for a quick read. This enables the user to find and purchase their item(s) through a positive and rewarding experience.