Challenge:
To create an identity for a faux coffee shop.

Strategy:
The cleared name gave me the inspiration for the logo. The tired concept of a tea/coffee cup with
an umbrella which could celebrate the fruits of it’s labour was used. The location set being used was quite artistic so a paint palette served as a background shape helped marry it to the decor.

Solution:
The final mock coffee shop logo appeared in the NBC television series “Cold Feet.” The logo was implemented on paper take-out coffee cups as well as signage.