To create a beer label and packaging for 24 cans.
The beer was to be portrayed as an affordable beer. A series of names needed to be cleared through Legal Department before one was approved. The slogan came easily once the name was chosen. The turnaround was quite tight because there were different screen printers used for the two products – the cans and the cardboard packaging. The approval process also chewed into the design and production period.
This packaging was created for the Millenium feature film starring Elijah Wood, an underage but determined youth experimenting his way into adulthood in “All I Want.”