Top Fleet Taxi Cab Logo 2002
Challenge:
The goal was to create a logo which would be applied to a nondescript vehicle to turn it into a taxi cab. The biggest challenge was due to budget constraints, therefore I had to apply the artwork. A tightly confined logo was easier to apply/strike under adverse winter weather conditions.
The goal was to create a logo which would be applied to a nondescript vehicle to turn it into a taxi cab. The biggest challenge was due to budget constraints, therefore I had to apply the artwork. A tightly confined logo was easier to apply/strike under adverse winter weather conditions.
Strategy:
The direction of the design was dictated by the company name cleared by legal. Top Fleet uses the iconic American Eagle as the main element.
Solution:
This image was taken on set as Elizabeth Perkins hops out of her faux taxi cab en route to visit her son, Elijah Woods, in the Millenium feature film “All I Want.”
This image was taken on set as Elizabeth Perkins hops out of her faux taxi cab en route to visit her son, Elijah Woods, in the Millenium feature film “All I Want.”